Spotify took to our streets in cycle 23 with a large multi format ooh campaign. Out of home is known as the perfect medium for a product launch due to the fact that it builds coverage quickly with a strong urban presence reaching a wide variety of audiences. Spotify took advantage of this with a mixture of Large Format, 6 Sheets, Transit and Digital out of home. This mixture of formats ensures strong frequency as the Spofity campaign really couldn’t be missed on the streets.
The campaign was planned by Starcom and Source ooh