Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics character Thor, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the second Thor film following 2011’s Thor.
Out of home is a popular choice for movie launches
due to the high impact and coverage that it offers. Disney chose to run on a number of formats for the release of Thor including Adshel, Adbox, 96 Sheets and Banners.
The campaign was planned by OMD and Source out of home