Guinness Plus

Guinness launched a new app that will reward users for checking in to partner pubs across Ireland.

When they first download the app and register themselves, users will be rewarded with a pint of Guinness.

Other rewards include a range of experiences including Guinness rugby tickets, a trip to New York for St Patrick’ Day and a party in the Guinness Storehouse.

Out of home was the natural choice for the app launch and the high impact formats chosen provided grat coverage and impact. 6 Sheets and 48 formats provided the perfect to showcase the impressive creative.

GuinnessPlus

October 20, 2013
Posted in: Recent Campaigns
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