Guinness launched a new app that will reward users for checking in to partner pubs across Ireland.
When they first download the app and register themselves, users will be rewarded with a pint of Guinness.
Other rewards include a range of experiences including Guinness rugby tickets, a trip to New York for St Patrick’ Day and a party in the Guinness Storehouse.
Out of home was the natural choice for the app launch and the high impact formats chosen provided grat coverage and impact. 6 Sheets and 48 formats provided the perfect to showcase the impressive creative.