With the importance of tourism and travel to the Irish economy, Airport advertising should be a key area in communications plans and Clear Channel have commenced selling the advertising opportunities at Shannon Airport.
Shannon Airport is a key entry point for visitors to Ireland: almost 25% of all visitors from the USA and 10% of visitors from GB arrive via Shannon. With an ABC profile of 73% and with 57% of passengers in the lucrative 25-49 age group, visitors to Shannon from these two markets spend over €250m p.a. in Ireland.
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Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics character Thor, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the second Thor film following 2011’s Thor.
Out of home is a popular choice for movie launches
due to the high impact and coverage that it offers. Disney chose to run on a number of formats for the release of Thor including Adshel, Adbox, 96 Sheets and Banners.
The campaign was planned by OMD and Source out of home
Guinness launched a new app that will reward users for checking in to partner pubs across Ireland.
When they first download the app and register themselves, users will be rewarded with a pint of Guinness.
Other rewards include a range of experiences including Guinness rugby tickets, a trip to New York for St Patrick’ Day and a party in the Guinness Storehouse.
Out of home was the natural choice for the app launch and the high impact formats chosen provided grat coverage and impact. 6 Sheets and 48 formats provided the perfect to showcase the impressive creative.
J-Os advertised their “Crucnhy, creamy fun for all the family” creative on ooh advertising in cycles 21 and 22 2013. Formats chosen were Adshel, Point of Sale 6 sheets and Store Points making the campaign prevelent in the consumer’s journey to purchase.
The campaign was planned by Starcom and Source out of home.