Ladbrokes- At the races with ooh

Ladbrokes who are no strangers to innovation on out of home ran with this Adshel special located on Camden Street. The initiative fronted a large traditional ooh campaign targeting people who may be travelling to or intending to bet on the Galway Races. Ladbrokes also targeted high footfall areas surrounding the event with a truck carrying a Ladbrokes jockey allowing the public to get their picture taken alongside the special.

The campaign was planned by Source ooh and Starcom.


July 29, 2013
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