Ladbrokes who are no strangers to innovation on out of home ran with this Adshel special located on Camden Street. The initiative fronted a large traditional ooh campaign targeting people who may be travelling to or intending to bet on the Galway Races. Ladbrokes also targeted high footfall areas surrounding the event with a truck carrying a Ladbrokes jockey allowing the public to get their picture taken alongside the special.
The campaign was planned by Source ooh and Starcom.
Budweiser’s competition which offers the winner the opportunity to pursue their dream job for a year has been narrowed down to the final five.
The call to action ooh campaign planned by Carat and Source out of home ran on:
Billboards: 48 Sheets; 96 Sheets; Metropoles; Europanels; Golden Squares, 6 Sheets: Adshel; Metropanels; Commuterlites. Travel: Transvision Screens; Dart Cards; Luas Portrait Panels
The campaign also featured on 30,000 postcards in 170 venues.
Taglines on the posters by Adam & Eve DDB included:
Be A Doer Not A Dreamer
CEO Of Your Own Destiny
Create Your Own Terms And Conditions
Kick Start Your Own Empire
Legacies Need To Start Somewhere
Do What You Love Not What They Expect
The winner will get a €40,000 cash prize, plus a €5,000 equipment bursary as well as mentoring sessions with experts in the winner’s chosen field. The four runner-up finalists will each receive an equipment bursary of €2,000.
The competition’s judges include David Harris, marketing director at Universal Music Ireland, and fashion designer Heidi Higgins.
“The winning applicant must convey real passion, belief and determination to succeed,” said Budweiser senior brand manager, Colin Donnelly. “Dream Job is part of Budweiser’s campaign ‘Today Is The Day’, which is all about inspiring some of the hugely talented and passionate people living in Ireland today to fulfil their dreams.”
Another summer and another Happy Chewsday’s campaign brightening up our streets. In order to promote the Rowntree’s product a large campaign was planned incorporating many traditional ooh formats with a strong point of sale presence too. Formats chosen were Adshel, Adbox, City Impacts, Super Rears (Double Deck) and Phone Kiosks for the urban presence.
The media agency was Mindshare and the ooh specialist was Source ooh.