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PML Group is proud to be at the forefront of research into the effectiveness of out of home media in Ireland. First developed in 1996, and with fieldwork carried out by Ipsos MRBI, Poster Impact has now covered more than 14,650 campaigns among over 106,200 individual respondents.

Poster Impact provides answers to questions such as:

“Did my target audience notice my out of home campaign?”

“What did the public think of the poster design we used in our campaign?”

Every campaign booked through PML Group is followed up with research and learnings for future campaigns.

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