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IQ

Developed in 2009, iQ is an exclusive research and planning tool offered by PML Group. Based on our long established Poster Impact research service, iQ provides invaluable and revealing new insights into the out of home medium and its audience.

iQ efficiently integrates data on over 14,200 out of home campaigns researched and over 101,650  respondents to provide key trending information and audience profiling. It acts as a key planning tool in assisting format selection, targeting core audiences when and where they socialise, work and travel, in addition to profiling your campaigns against category, socio-demographic and industry benchmarks.

Updated every two weeks with 50 new campaigns and 300 new respondents, iQ and Poster Impact are a must in planning and evaluating your out of home campaigns.

In a sentence, iQ helps match audience to formats.

For more information or a presentation on iQ e-mail colum@pmlgroup.ie

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