Welcome to Source OOH

Connecting the brand and consumer in the modern OOH ecosystem through our imagination, understanding and experience and via the application of exciting, emerging technologies.

As you saw when you arrived, we are Source out of home.

We are part of PML Group, Ireland’s largest Out of Home advertising specialist group.

We are passionate about creating the best Out of Home campaigns around.

We are innovative in our thinking.

We are dedicated in our work.

We are focused on our clients.

We are glad you’re here! Please have a look around and let us know if there is anything we can do for you or your brand.

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Latest News
Guinness Bounds the GAA and Dynamic Together

As the culmination of the All Ireland GAA Championship drew near, Guinness’s summer Digital Out of Home campaign to support its long-standing sponsorship also reached its conclusion in the build up to the clash between Dublin and Tyrone.

The campaign, using PML Group’s Dynamic CMS platform, featured a fixture element that listed each weekend’s football and hurling matches. The Dynamic element displayed the counties, venues, days and times of the fixtures on Digital Screens across Ireland.

The campaign incorporated a phased roll out across commuter, roadside and bar environments.

The platform works across multiple networks and in the case of Guinness, the media owners involved were Orbscreen, Wide Eye Outdoor (Social D’s), Exterion Media (Commuter dPods) and JCDecaux (Digipole) – all of which display the Dynamic content. The campaign was planned and delivered by the teams in Carat and Source out of home, with creative by BBDO.

Orlagh Keane, Senior Account Manager at Source out of home added: As an early adopter of the technology, we are thrilled to see Guinness engage the platform and apply the exceptional creative power of Dynamic Out of Home once again. The technology is the perfect tool to deliver on brief for Guinness by serving contextual copy relevant to the days and matches at the right time and in the right place, building excitement prior to throw in.

Media: Carat – Creative: BBDO Dublin – OOH Agency: Source out of home

September 12, 2018

 

The Hub

Source out of home Ireland welcomes the opportunity to demonstrate the accountability and added value benefits of our range of bespoke tools and services. These form the basis of benchmarking and setting the highest of standards and quality control for all pre and post campaign activity for our clients.

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Services

Before Your Campaign:

Planning is key. Choosing the right formats, the right locations and the right combinations will be the difference between success and failure in your Out of Home campaign. The client service team at Source out of home have the experience and tools to help them plan the best campaigns in the market.

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During Your Campaign:

When our campaigns are on the streets, we understand that our clients need to know that they have been implemented to plan. They need to know all sites have been posted on time and in the correct locations. Through Poster Audit Bureau, we have the people and processes to get this information to our clients.

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After Your Campaign:

Our commitment to our campaigns does not end when the campaign has run its course. We have invested heavily over many years into researching the effectiveness of our campaigns and in providing the most up to date market information available.

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Louise Enright

Director Source OOH R.O.I

D: +353 (0)1 265 0975
E: louise@sourceooh.ie

Fiona Kelly

Senior Account Manager

D: +353 (0)1 265 0973
E: fiona@sourceooh.ie

Orlagh Keane

Senior Account Manager

D: +353 (0)1 265 0976
E: orlagh@sourceooh.ie

Scott Molloy

Account Manager

D: +353 (0)1 265 0977
E: scott@sourceooh.ie

Lisa Hamill

Client Service Executive

D: +353 (0)1 265 0974
E: lisa@sourceooh.ie

Louise Keogh

Client Service Executive

D: +353 (0)1 265 0972
E: louisek@sourceooh.ie

Darren Jackson

Director Source OOH N.I

D: +44 2890 260330
E: darren@pmlgroup-ni.com

Nicola McNaughton

Account Manager

D: +44 2890 260333
E: nicola@pml-ni.com

Source ooh Ireland

63 Lower Mount Street
Dublin 2, D02 DX94
T: +353 1 265 0970
E: connect@sourceooh.ie

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